Corporate
Rosso, pseudonym of Michele Ciro Franzese, is also recognized as a graphic designer for his integrated projects in corporate identity and packaging; in the food, fashion, retail, and cosmetics sectors. His skill is manifested in the realization of major projects for international brands and retailers in fashion and cosmetics, such as Antony Morato and Wycon, as well as successful digital initiatives like the Muschio Selvaggio podcast by Fedez and Luis Sal. Rosso also excels in creating visual identities for prestigious restaurants recognized by the Michelin Guide and innovative projects in the artistic and niche perfumery sector.
Rosso's work covers a wide spectrum from naming and branding to packaging, visual merchandising, and content creation, offering an integrated service that touches every aspect of corporate identity and brand communication. Through his digital agency SMASH, he boasts an eclectic portfolio that spans both the B2B and B2C sectors, demonstrating versatility and adaptability to meet the needs of an ever-changing market.
His holistic approach to design ensures that every element, from the smallest detail of packaging to the broader concept of brand identity, is coherent, strategic, and designed to effectively communicate the brand's values and essence to consumers, regardless of the sector.
Every element of the packaging—from shape to color, materials to graphic details—is carefully studied to align with the corporate image, ensuring that the product stands out and captures the target audience. This synergy between packaging and corporate identity not only enhances brand recognition but also helps create a coherent visual narrative that consumers can identify with and appreciate, fostering long-term loyalty and brand recognition.
