Nolex
The “Nolex” collection emerges as a visual and conceptual critique of the persistence of the wristwatch in the digital age. Through a sharp analysis, the series explores the role and motivation behind the purchase of luxury watches, raising incisive questions about consumerism, superficiality, and capitalism.
Street works in Milano, Napoli, Verona, Francoforte, New York.
The very title, “Nolex,” suggests a wordplay that hints at an alternative to the well-known luxury watch brand. The work questions the necessity of owning an expensive watch in an era where time is easily accessible through digital devices, highlighting the lack of real functional need. The series underscores the use of watches as status symbols and accessories for flaunting on social media.
Openly criticizing their purchase only because they are worn by pseudo influencers online. The provocative question, “Why buy a watch that costs as much as a car if you're not truly passionate?” highlights the absurdity of the historical period we live in. In summary, “Nolex” is configured as a collection that goes beyond visual aesthetics, acting as an intellectual provocation against superficial consumption and speculative mechanisms. The series offers a critical and reflective look at the meaning and value of luxury objects in the digital age.
Openly criticizing their purchase only because they are worn by pseudo influencers online. The provocative question, “Why buy a watch that costs as much as a car if you're not truly passionate?” highlights the absurdity of the historical period we live in. In summary, “Nolex” is configured as a collection that goes beyond visual aesthetics, acting as an intellectual provocation against superficial consumption and speculative mechanisms. The series offers a critical and reflective look at the meaning and value of luxury objects in the digital age.
The project also extends onto the blockchain, discover the NFT versions of Nolex: Link 1 OpensSea, Link 2 OpenSea, Link 3 Rarible.
YEAR 2015-2022
To see Rosso | Michele Ciro Franzese's artistic production, download download the digital version of the biographical volume "Crapitalism: XX Years!". You will take part in his twenty-year journey in urban, graffiti, and street art. From his beginnings in Naples, through Italy, to covering major cities in Europe and the United States.
YEAR 2015-2022
To see Rosso | Michele Ciro Franzese's artistic production, download download the digital version of the biographical volume "Crapitalism: XX Years!". You will take part in his twenty-year journey in urban, graffiti, and street art. From his beginnings in Naples, through Italy, to covering major cities in Europe and the United States.